UK Supermarkets Source European Turkeys Amid Avian Flu Crisis

This Christmas, several major UK supermarkets, including Asda, Lidl, and Morrisons, have begun sourcing turkeys from mainland Europe due to a significant reduction in domestic production caused by avian flu outbreaks. Industry sources have described this move as “unprecedented,” aimed at ensuring sufficient supply for festive meals. Despite this shift, all three retailers will continue to offer their own-label fresh and frozen turkeys sourced entirely from British farms. Notably, Morrisons is selling Bernard Matthews-branded turkey from Poland, while Asda has Cherrywood-branded turkey crowns from Europe. Lidl has indicated that a small portion of its branded frozen turkey, sold under the Gressingham label, is also sourced from the EU. Reports suggest that Aldi may be following suit, although the retailer has not confirmed this.

The Guardian

The British Poultry Council has reported that the UK is experiencing a particularly challenging season for poultry, with 70 confirmed cases of avian flu in less than three months, compared to 81 cases recorded throughout the previous season. As a result, over 5% of the UK’s Christmas poultry flock, which includes turkeys, ducks, and chickens, has been culled, amounting to approximately 300,000 birds. The situation has prompted the UK government to implement housing orders for flocks of more than 50 birds in various regions, including England and Wales, to mitigate the spread of the virus.

The Guardian

Despite the challenges posed by avian flu, some retailers, such as Marks & Spencer, the Co-op, Sainsbury’s, and Tesco, have committed to sourcing their turkey entirely from British farms. Matt Hood, managing director at the Co-op, emphasized the importance of supporting local farmers, stating, “We are proud to be selling 100% British turkeys this Christmas.” He acknowledged the pressures faced by poultry farmers and highlighted the retailer's commitment to backing British agriculture.

The Guardian

While larger retailers are adapting to the situation, smaller retailers may struggle to source turkeys or may need to increase prices to cover rising costs. Will Raw, chair of the national poultry board at the National Farmers’ Union, noted that British poultry farmers are not experiencing widespread shortages despite the avian flu outbreak. He expressed confidence in the measures implemented to protect the supply chain, stating, “We have learned a lot of lessons from 2022-23 experience.”

The Guardian

• “My heart goes out to anyone affected but we have measures in place,” — Will Raw, Chair, National Farmers’ Union

The Guardian

As the festive season approaches, the sourcing of turkeys from Europe by major UK supermarkets reflects the ongoing challenges posed by avian flu. While larger retailers adapt to ensure supply, the impact on smaller retailers and the overall poultry market remains a concern as the situation develops.

The Guardian