Story perspectives
75% of CEOs Use Social Media, But Risk Backlash
12/22/2025
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Story summary
- In 2024, nearly 75% of Fortune 500 CEOs had social media accounts to boost brand presence and engage followers.
- Missteps can trigger backlash when incidents involving Jason Yanowitz, an executive, and Mike Gannon drew criticism.
- Experts warn that many executives fail to connect authentically and thereby fuel investor and consumer discontent.
- Ann Mooney Murphy cautions that social media missteps can have serious business implications.
