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Instagram Empowers Users with New AI Algorithm Control

12/22/2025

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Summary

Story summary

Instagram has launched a feature called Your Algorithm that lets users control content in their Reels tab.
The tool uses AI to adjust video recommendations based on user preferences.
Users can view their top interests, tune their preferences, and share their algorithm with friends.
It rolls out in the United States and will expand globally, with similar controls planned for other app sections.

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Story summary

Instagram has launched a feature called Your Algorithm that lets users control content in their Reels tab.
The tool uses AI to adjust video recommendations based on user preferences.
Users can view their top interests, tune their preferences, and share their algorithm with friends.
It rolls out in the United States and will expand globally, with similar controls planned for other app sections.