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Sainsbury's Pulls Controversial Grinch Card Amid Backlash

12/22/2025

Summary

Story summary

Sainsbury's withdrew a Christmas card featuring the Grinch after complaints that it mocked transgender identities, which read "This Christmas, I'm identifying as a Grinch."
Trans journalist Sophie Molly criticized the card for belittling the experiences of trans and non-binary people.
Sainsbury's and Emotional Rescue issued apologies and confirmed the card's removal.
Sainsbury's emphasized inclusivity and customer feedback, while public opinion remained divided, with some defending the card as harmless humor.

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Story summary

Sainsbury's withdrew a Christmas card featuring the Grinch after complaints that it mocked transgender identities, which read "This Christmas, I'm identifying as a Grinch."
Trans journalist Sophie Molly criticized the card for belittling the experiences of trans and non-binary people.
Sainsbury's and Emotional Rescue issued apologies and confirmed the card's removal.
Sainsbury's emphasized inclusivity and customer feedback, while public opinion remained divided, with some defending the card as harmless humor.