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Super Saturday Sees 158.9 Million Shoppers Amid Supply Delays

12/22/2025

23 3 Full Breakdown

Summary

Shoppers Surge Weekend

On Super Saturday, shoppers flocked to stores across the Twin Cities and Chicago.
The National Retail Federation (NRF) estimated 158.9 million consumers would shop that weekend.
In South Burlington, Vermont, University Mall faced unusual crowds amid delivery delays.
Some stores faced low inventory.
Shoppers urged others to shop early to avoid missing gifts and to support local businesses.

Summary

Shoppers Maximize Rewards

Last-minute holiday shopping tips emphasize using unused credit card rewards.
A LendingTree report shows nearly 75% of cardholders have cash back or points available, with many over $100 unspent.
The same report notes 15% of shoppers waste retail rewards.
Chime found that 70% of Americans prefer cash gifts, particularly Gen Z.
The report urges tracking spending, noting only 41% check account balances daily during the holiday season.

History

Historical Context

The National Retail Federation (NRF), established in 1911, has tracked evolving consumer shopping behaviors, particularly during the holiday season. In 2019, 165.3 million Americans shopped over Thanksgiving weekend, while 158.9 million are expected this year. This trend reflects a shift towards early shopping and support for local businesses, echoing historical retail strategies aimed at maximizing sales during peak seasons.

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Shoppers Surge Weekend

On Super Saturday, shoppers flocked to stores across the Twin Cities and Chicago.
The National Retail Federation (NRF) estimated 158.9 million consumers would shop that weekend.
In South Burlington, Vermont, University Mall faced unusual crowds amid delivery delays.
Some stores faced low inventory.
Shoppers urged others to shop early to avoid missing gifts and to support local businesses.

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