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Midtown Manhattan Transforms with 9,500 New Apartments

12/22/2025

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Story summary
  • Midtown Manhattan is transforming into 42BELOW, from West 30th to 42nd streets, spurred by the Midtown South rezoning.
  • The area is adding 9,500 new apartments and a wave of shopping, dining, and entertainment options as developers respond.
  • Primark's first Manhattan store and new hotels like Moxy and Margaritaville anchor the district's growth.
  • Meridian Retail Leasing's James Famularo notes the area balances residential, commercial, and tourism functions, supporting an Eat-Live-Play atmosphere.