Story perspectives
November 2025: Streaming Surge Led by Paramount and Hallmark
12/22/2025
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Story summary
- Paramount Global's viewership rose 14% in November 2025 to an 8.9% share, driven by CBS affiliates and Paramount+.
- Netflix, Inc.'s viewership climbed 10% in November 2025 to an 8.3% share, boosted by the final season of Stranger Things and new series.
- YouTube and Disney remained the top two, while NBCUniversal and Fox also reported gains.
- Hallmark posted the largest lift at 28% in November 2025 due to holiday programming.
