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Lush Co-Founder Embraces 'Woke' Activism for Justice

12/22/2025

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Story summary
  • Mark Constantine, co-founder of Lush, embraces the label "woke" as part of its philosophy.
  • Lush conducts activism on trans rights and police accountability.
  • Lush operates globally with 869 stores and £690 million in revenue.
  • Constantine has closed stores to protest starvation in Gaza.
  • Ben Cohen, co-founder of Ben & Jerry's, praised Lush's advocacy.