Story perspectives
Lush Co-Founder Embraces 'Woke' Activism for Justice
12/22/2025
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Story summary
- Mark Constantine, co-founder of Lush, embraces the label "woke" as part of its philosophy.
- Lush conducts activism on trans rights and police accountability.
- Lush operates globally with 869 stores and £690 million in revenue.
- Constantine has closed stores to protest starvation in Gaza.
- Ben Cohen, co-founder of Ben & Jerry's, praised Lush's advocacy.
