Story perspectives

Skims Soars: Valuation Hits $5 Billion Amid Innovation

12/22/2025

Summary

Story summary

Kim Kardashian's shapewear brand Skims has reached a $5 billion valuation.
Emma Grede and Jens Grede, co-founders of Skims and founders of Good American and Safely, drive its operations.
In 2022, the Grede duo received the CFDA's Innovation Award.
Analysts praise their strategic approach, emphasizing operational consistency and a focus on consumer feedback.
The Grede duo are reshaping the celebrity-brand model by blending personal and professional partnerships to drive success.

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Story summary

Kim Kardashian's shapewear brand Skims has reached a $5 billion valuation.
Emma Grede and Jens Grede, co-founders of Skims and founders of Good American and Safely, drive its operations.
In 2022, the Grede duo received the CFDA's Innovation Award.
Analysts praise their strategic approach, emphasizing operational consistency and a focus on consumer feedback.
The Grede duo are reshaping the celebrity-brand model by blending personal and professional partnerships to drive success.