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OpenAI Unveils ChatGPT Personalization Features for Enhanced Engagement

12/22/2025

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Summary

Story summary

OpenAI has launched personalization features for ChatGPT to adjust warmth, enthusiasm, and emoji use.
The settings live in the Personalization menu, offering "More," "Less," or "Default" for a tailored experience.
OpenAI CEO Sam Altman said the update builds on tone presets like Professional, Candid, and Quirky and addresses concerns about tone and its impact on mental health and engagement.

History

Historical Context

In 2023, OpenAI enhanced ChatGPT with personalization features, reflecting a broader trend in AI development. This follows the 2016 launch of Facebook Messenger, which saw a 20% increase in user engagement through personalized interactions. The rise of AI companions, driven by loneliness and the need for emotional support, is projected to grow the AI companion market from $6.93 billion in 2024 to over $31.1 billion by 2030.

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Story summary

OpenAI has launched personalization features for ChatGPT to adjust warmth, enthusiasm, and emoji use.
The settings live in the Personalization menu, offering "More," "Less," or "Default" for a tailored experience.
OpenAI CEO Sam Altman said the update builds on tone presets like Professional, Candid, and Quirky and addresses concerns about tone and its impact on mental health and engagement.

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