Drooid Logo
Back to story perspectives

Full Breakdown

Ant & Dec Extend ITV Partnership for Three More Years

12/22/2025, 11:31:26 PM

Renewal of a Historic Partnership

Ant and Dec, the renowned British television presenting duo, have secured a new three-year contract with ITV, extending their partnership until 2028. This agreement marks a significant milestone as it will see them celebrate 30 years with the broadcaster. The duo, who first gained fame on the children's show *Byker Grove*, have become synonymous with ITV, hosting major programs such as *I’m a Celebrity… Get Me Out of Here!*, *Britain’s Got Talent*, and their own game show, *Ant & Dec’s Limitless Win*.

Key Details of the Contract

The new contract is reportedly valued at £30 million, underscoring ITV's commitment to retaining its most popular presenters amid increasing competition from streaming platforms. ITV executives have expressed concern over losing talent to rivals, particularly given the lucrative offers available in the streaming market. Kevin Lygo, Managing Director for Media and Entertainment at ITV, emphasized the duo's unparalleled impact on live entertainment, stating, “Ant & Dec’s impact upon the world of live entertainment is unrivalled, with their triumphant partnership reigning supreme for over three decades.”

Upcoming Projects

In 2026, Ant and Dec will continue to host several high-profile shows, including a new series of *Ant & Dec’s Limitless Win*, *Britain’s Got Talent*, and *I’m A Celebrity South Africa*, which is set to return after a three-year hiatus. Their shows have achieved remarkable success on ITVX, with a combined total of 688 million streams. Notably, *I’m a Celebrity…* celebrated its biggest launch ever for streaming, with a 28% increase in viewership year-on-year.

Official Statements

Ant expressed his enthusiasm for the renewed partnership, stating, “We are absolutely delighted to be continuing our long standing and creative partnership with our friends at ITV.” Dec echoed this sentiment, adding, “We’re so lucky to work on some of the biggest and best TV shows and we’re proud of what we have achieved together with ITV over the years.”

Criticism & Opposition

Despite their success, Ant and Dec's partnership has not been without challenges. Ant McPartlin has faced personal struggles, including time spent in rehab, and their show *Saturday Night Takeaway* was placed on indefinite hiatus last year. These incidents have raised questions about the duo's future and the sustainability of their long-term partnership with ITV.

Conclusion

The renewal of Ant and Dec's contract with ITV not only solidifies their status as the network's leading presenters but also highlights the ongoing competition within the television industry. As they prepare for another three years of entertainment, both the duo and ITV appear committed to delivering engaging content to their audiences.