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Netflix Acquires Ready Player Me for Gaming Strategy

12/22/2025

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Story summary
  • Netflix has acquired the Estonian startup Ready Player Me, known for cross-game avatar technology, for an undisclosed amount.
  • Ready Player Me will shut down its services on January 31, 2026; Rainer Selvet (CTO) will join Netflix.
  • Timmu Tõke, CEO of Ready Player Me, says he is excited to contribute to Netflix's gaming strategy.