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Decline in Year-End Charitable Giving Among Americans

12/23/2025, 12:07:03 AM

Overview of Charitable Giving Trends

A recent AP-NORC poll reveals that most Americans are not planning to make year-end charitable contributions, a critical period for nonprofits that rely on donations to meet their annual budgets. Conducted from December 4 to 8, the survey indicates that approximately half of U.S. adults have already made their charitable contributions for 2025, while only 18% plan to donate again before the year ends. Notably, 30% of respondents have not donated and do not intend to contribute.

Factors Influencing Charitable Contributions

The poll highlights several factors that may be impacting charitable giving this year. Economic pressures, including President Donald Trump’s cuts to social services and foreign aid, as well as inflation, have left many households with less disposable income. Additionally, natural disasters, such as the severe wildfires in Los Angeles, have created a multitude of urgent causes vying for attention and funding. Despite the introduction of new charitable deductions under Trump's tax legislation, many lower-income families are finding it challenging to allocate funds for donations.

Comparison with Consumer Spending

The poll also reveals a stark contrast between charitable giving and consumer spending during the holiday season. While nearly half of respondents reported making purchases on Black Friday, only about 10% donated to charity on GivingTuesday, a day designed to encourage generosity. Oakley Graham, a Missouri resident, noted that financial constraints have led his family to tighten their budget, making it difficult to find extra funds for donations after holiday shopping.

Checkout Charity and Individual Giving

Despite the decline in traditional donations, a notable 40% of U.S. adults reported contributing to charities at retail checkouts. This method of giving, while often involving smaller amounts, has gained popularity. Older adults, particularly those over 60, are more likely to participate in this form of charitable giving. Chuck Dietrick, a 69-year-old architect, exemplifies a different approach, opting to support multiple organizations that have personally impacted his life, rather than focusing on large donations to a single cause.

Impact of Federal Funding Cuts

The poll indicates that while many donors have not altered their giving plans due to federal funding cuts or government shutdowns, about 30% acknowledged that these issues influenced their choice of charities. Jeannine Disviscour, a Baltimore teacher, stated that the cuts motivated her to increase her contributions to organizations facing financial challenges, such as National Public Radio and local nonprofits assisting refugees.

Conclusion

The AP-NORC poll underscores a significant trend in charitable giving, revealing that many Americans are facing financial constraints that limit their ability to donate during the crucial end-of-year period. As nonprofits continue to navigate funding challenges, the survey highlights the need for innovative approaches to encourage giving amidst competing financial priorities.

Verbatim Quotes

  • “December 31 does provide a target to make sure that they’ve given what they intended to give before the year is over,” — Dianne Chipps Bailey, Managing Director, Bank of America’s Philanthropic Solutions
  • “There is a gap in funding and there’s more need than ever,” — Jeannine Disviscour, Teacher, Baltimore

Conflicting Reports & Gaps

While the poll indicates a decline in charitable giving, it does not provide specific comparisons to previous years' data, leaving a gap in understanding the full scope of the trend. Additionally, the impact of economic factors on individual giving varies widely among different demographics, which the survey does not fully explore.