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Britain's Drinking Hits 34-Year Low as Moderation Rises

12/22/2025

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Summary

Story summary

Britain’s adults drank 10.2 alcoholic drinks per week in 2024, the lowest since 1990.
The decline is over 25% from the 14-drink weekly peak two decades ago.
Despite the drop, total abstention is not rising, indicating a shift to moderation.
A Drinkaware survey shows 73% plan to moderate at Christmas and 28% will drink more but cut back in the new year.

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Story summary

Britain’s adults drank 10.2 alcoholic drinks per week in 2024, the lowest since 1990.
The decline is over 25% from the 14-drink weekly peak two decades ago.
Despite the drop, total abstention is not rising, indicating a shift to moderation.
A Drinkaware survey shows 73% plan to moderate at Christmas and 28% will drink more but cut back in the new year.