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Story summary
- Lego and Formula 1 launched a partnership in 2025, showcased at the 2025 Canadian International AutoShow.
- The collaboration increased Lego revenue by 12% to $5.4 billion in the first half of 2025.
- The partnership aims to attract new demographics to motorsport.
- A new Lego set inspired by the hit movie featuring Brad Pitt will be available for $27.99 on January 1, 2026 and includes minifigures of the movie's drivers.
