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Story summary
- Gen Z adults turn to plush toys like Jellycat and Labubu for comfort amid economic and geopolitical turmoil, a trend called the 'joy economy'.
- Loneliness rises for Gen Z, with 85% in the United Kingdom experiencing it, particularly among low-income groups.
- Brands like Jellycat have built online communities and gained millions of followers.
- In 2024, Jellycat's profits more than doubled.
- Jellycat and Pop Mart posted revenue growth.
