Story perspectives

Jennie's Melon Awards Reaction Ignites Idol Etiquette Debate

12/23/2025

Summary

Story summary

A clip of Jennie of BLACKPINK watching BTS's speech at the 2025 Melon Music Awards sparked scrutiny because critics claimed her neutral expression indicated jealousy.
Fans defended her composure, saying the moment was misinterpreted.
Jennie bowed to aespa, sparking debate over idol etiquette and triggering accusations that aespa's Giselle disrespected Jennie by not acknowledging her.
These moments renewed discussions about scrutiny of female idols and called for more nuanced understanding.

History

Historical Context

The K-pop industry has faced scrutiny for its treatment of female idols, particularly following the 2019 Burning Sun scandal, which exposed issues of sexual exploitation and police corruption. In 2025, Jennie's experience at the Melon Music Awards highlighted ongoing media sensationalism and public misinterpretation of female expressions, reflecting the persistent challenges women face in a patriarchal entertainment landscape.

1 of 2

Story summary

A clip of Jennie of BLACKPINK watching BTS's speech at the 2025 Melon Music Awards sparked scrutiny because critics claimed her neutral expression indicated jealousy.
Fans defended her composure, saying the moment was misinterpreted.
Jennie bowed to aespa, sparking debate over idol etiquette and triggering accusations that aespa's Giselle disrespected Jennie by not acknowledging her.
These moments renewed discussions about scrutiny of female idols and called for more nuanced understanding.

1 / 2