Story perspectives
Global Internet Traffic Surges 19%; Apple Rises, TikTok Falls
12/23/2025
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Story summary
- Global internet traffic grew 19% in 2025 per Cloudflare's 2025 Year in Review.
- Apple Inc. ranked third in Internet Services, surpassing TikTok early, then fluctuated with Microsoft, finishing the year in third.
- TikTok dropped to tenth amid regulatory challenges.
- Android accounted for 65% of global mobile traffic, and iOS devices accounted for 35%.
- Starlink traffic doubled, and Google remained the leading search engine.
