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Story summary
- Josie Rossington, owner of Follie gift store in Lincoln, reports velvet ribbon has become a Christmas bestseller, selling six miles since October.
- The trend is driven by a viral wave of homemade velvet ribbon garlands showcased in online tutorials.
- Emma Howard, who sells these garlands, says the activity is family-friendly and fosters creativity.
- The trend signals a move toward nostalgic, handmade decorations, with unconventional color combinations gaining popularity.
