Story perspectives

Fernanda Torres Sparks £20M Havaianas Boycott Over Ad

12/23/2025

Summary

Story summary

Fernanda Torres, Brazilian actor, spurred a boycott against Havaianas after an advertisement suggested starting 2026 "with both feet."
Eduardo Bolsonaro, the son of former Brazilian President Jair Bolsonaro, discarded a pair of Havaianas and attacked the brand for a left-leaning spokesperson.
The boycott reportedly cost Havaianas about £20 million in market value.
The controversy drew serious and humorous left responses, including offers to trade sandals for ankle tags tied to Bolsonaro's legal troubles.

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Story summary

Fernanda Torres, Brazilian actor, spurred a boycott against Havaianas after an advertisement suggested starting 2026 "with both feet."
Eduardo Bolsonaro, the son of former Brazilian President Jair Bolsonaro, discarded a pair of Havaianas and attacked the brand for a left-leaning spokesperson.
The boycott reportedly cost Havaianas about £20 million in market value.
The controversy drew serious and humorous left responses, including offers to trade sandals for ankle tags tied to Bolsonaro's legal troubles.