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Trump Figurines Become Popular in Naples Nativity Scenes

12/23/2025, 10:04:23 PM

The Rise of Trump Figurines in Naples

This Christmas season, President Donald Trump has emerged as a prominent figure in the traditional Nativity scenes sold along Via San Gregorio Armeno in Naples, Italy. Known for its artisanal craftsmanship, this street has a long history of featuring figurines of contemporary celebrities alongside traditional Nativity characters. This year, Trump figurines are reportedly leading sales, surpassing even those of local legends like Diego Maradona and former Italian Prime Minister Silvio Berlusconi.

Michele Buonincontro, a local artisan who has operated a shop specializing in Neapolitan Nativity scenes for over three decades, noted the popularity of Trump figures, which depict him in a dark suit and red tie, complete with his signature hairstyle. Buonincontro mentioned that some customers choose to include Trump as one of the three wise men who visited Jesus, stating, “I am not saying he is a saint, but he is connected to religion, to religiosity.”

Perspectives from Local Authorities

The inclusion of Trump in these Nativity scenes has garnered support from local religious figures. Rev. Federico Battaglia, secretary to the archbishop of Naples, expressed that there is no reason Trump would not fit into the Nativity context, drawing a parallel between Trump and historical figures of power. He remarked, “Jesus Christ was born under the Empire of Augustus... Augustus was the most powerful man of his time, as Trump is of ours.”

Cultural Significance and Reactions

The phenomenon of incorporating modern political figures into religious displays reflects a broader cultural trend in Italy, where secular and sacred elements often intertwine. The presence of Trump figurines has sparked discussions about the intersection of politics and religion, particularly in a country with deep-rooted Catholic traditions.

While many embrace this blending of contemporary figures into traditional narratives, it also raises questions about the appropriateness of such representations. Critics may argue that placing a polarizing political figure like Trump within a sacred context could dilute the spiritual significance of the Nativity scene.

Official Statements & Responses

Local artisans and religious leaders have largely welcomed the trend, viewing it as a reflection of current societal values and interests. Buonincontro's comments highlight a sentiment of acceptance, while Battaglia’s remarks suggest a historical continuity in the representation of powerful figures within religious contexts.

Conflicting Reports & Gaps

While the popularity of Trump figurines is noted, there is limited information on the broader public reaction beyond the artisan community and local clergy. It remains unclear how this trend is perceived by the general populace in Naples or Italy as a whole.

Verbatim Quotes

  • “I am not saying he is a saint, but he is connected to religion, to religiosity.” — Michele Buonincontro, Artisan
  • “Augustus was the most powerful man of his time, as Trump is of ours.” — Rev. Federico Battaglia, Secretary to the Archbishop of Naples