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Story summary
- John Campbell, senior vice president at Walt Disney Co., notes that vintage shows like Hannah Montana remain popular with Gen Z.
- A study shows 60% of TV is library content, and 40% of Gen Z watches older shows for comfort.
- Executives note that young viewers prefer early-2000s sitcoms, such as Friends and Gilmore Girls.
- Social media has revived interest by creating online communities around these shows.
