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Story perspectives

Marketers Share Hopes and Challenges for 2026

12/24/2025

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Summary

Story summary

In 2025, consumers faced challenges that impacted marketing efforts.
By year-end, the U.S. commerce performance appeared strong, yet it resulted from significant effort.
ADWEEK consulted leading marketers from Kellanova, U.S. Bank, Autodesk, and Chime to share their hopes and realistic expectations for 2026.

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Story summary

In 2025, consumers faced challenges that impacted marketing efforts.
By year-end, the U.S. commerce performance appeared strong, yet it resulted from significant effort.
ADWEEK consulted leading marketers from Kellanova, U.S. Bank, Autodesk, and Chime to share their hopes and realistic expectations for 2026.