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Smartphone Upgrade Cycles Lengthen Amid Rising Prices

12/24/2025

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Summary

Story summary

Nearly 50% of smartphone users keep devices for three years or more, and about 30% wait for failure before upgrading.
The trend reflects a maturing market with longer upgrade cycles due to higher prices and better software support.
Verizon and AT&T have responded by promoting 36-month installment plans.
Manufacturers focus on longevity and repairability as the second-hand market grows.

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Story summary

Nearly 50% of smartphone users keep devices for three years or more, and about 30% wait for failure before upgrading.
The trend reflects a maturing market with longer upgrade cycles due to higher prices and better software support.
Verizon and AT&T have responded by promoting 36-month installment plans.
Manufacturers focus on longevity and repairability as the second-hand market grows.