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Rivian Targets Budget Buyers with New R2 and R3

12/24/2025

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Story summary
  • Rivian Automotive plans a pivotal 2026 launch of the R2 and R3 to reach budget-conscious buyers.
  • The R2 is priced around $45,000 and targets growth as electric-vehicle sales slow.
  • Rivian's partnership with Volkswagen includes a $5.8 billion investment to bolster electrical architecture.
  • Autonomy and AI Day showcased an in-house chip and AI-powered features.
  • Analysts say Rivian could be a more attractive investment than Tesla in the current market.