Story perspectives

Train Firms Warned Over Misleading Price Claims, Revisions Made

12/24/2025

Summary

Story summary

The Advertising Standards Authority (ASA) has warned train companies over misleading price claims online.
The ASA found no evidence that ScotRail, Greater Anglia, or My Train Ticket offered the lowest prices.
ScotRail and Greater Anglia revised messaging to remove 'unbeatable' or 'lowest prices' claims.
Rail commuter George Eckton urged the new Great British Railways to address these fare-information issues.
The government plans a national ticketing website to simplify fare structures.

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Story summary

The Advertising Standards Authority (ASA) has warned train companies over misleading price claims online.
The ASA found no evidence that ScotRail, Greater Anglia, or My Train Ticket offered the lowest prices.
ScotRail and Greater Anglia revised messaging to remove 'unbeatable' or 'lowest prices' claims.
Rail commuter George Eckton urged the new Great British Railways to address these fare-information issues.
The government plans a national ticketing website to simplify fare structures.