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Story summary
- Key Information: Amazon blocks external AI bots from accessing its site.
- It invests in its own AI tools, including Rufus, a shopping chatbot.
- CEO Andy Jassy highlighted the potential of AI agents to transform shopping.
- Amazon faces competition from OpenAI and Perplexity developing shopping agents.
- Analysts warn that Amazon's market share could lose transactions, while the company pursues partnerships and protects its data.
