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Santa Job Listings Plummet 35%, Wages Rise Amid Demand

12/24/2025

27 5 Full Breakdown

Summary

Story summary

Job listings for Santa positions have fallen 35% since 2024.
The decline comes from employer budget cuts, mall closures, and a shift to online shopping.
Despite fewer opportunities, the median hourly wage for Santas is $25, up from $21.89 in 2022, and Revelio Labs attributes this rise to a shrinking labor market.
Demand for Santas with real beards has surged, with 70% of listings now requiring them, versus 14% in 2022.

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Story summary

Job listings for Santa positions have fallen 35% since 2024.
The decline comes from employer budget cuts, mall closures, and a shift to online shopping.
Despite fewer opportunities, the median hourly wage for Santas is $25, up from $21.89 in 2022, and Revelio Labs attributes this rise to a shrinking labor market.
Demand for Santas with real beards has surged, with 70% of listings now requiring them, versus 14% in 2022.