Story perspectives

TikTok Shop Faces Backlash Over Swastika Pendant Ad

12/25/2025

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Summary

Story summary

TikTok Shop faced backlash for selling a swastika pendant necklace promoted via targeted ads.
Critics flagged the imagery of a model wearing the necklace with a shirt reading "FORGET."
The listing described the necklace as "bold" and "stylish" before it was removed.
This incident follows previous controversies, including fast-fashion brand Shein, which faced criticism for selling items resembling Nazi symbols.
TikTok has not yet responded to inquiries regarding the matter.

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Story summary

TikTok Shop faced backlash for selling a swastika pendant necklace promoted via targeted ads.
Critics flagged the imagery of a model wearing the necklace with a shirt reading "FORGET."
The listing described the necklace as "bold" and "stylish" before it was removed.
This incident follows previous controversies, including fast-fashion brand Shein, which faced criticism for selling items resembling Nazi symbols.
TikTok has not yet responded to inquiries regarding the matter.