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Israel Plummets to Last in Global Nation Brands Index

12/25/2025

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Summary

Story summary

Israel ranked last in the 2025 Global Nation Brands Index released by BrandIL, marking its sharpest decline since the survey began.
The index shows a 6.1% drop amid Israeli citizens being viewed as responsible for the Gaza conflict.
For the first time, the Palestinian Authority was included and ranked below Israel.
Generation Z views Israel as a colonial state, fueling a de facto boycott.

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Story summary

Israel ranked last in the 2025 Global Nation Brands Index released by BrandIL, marking its sharpest decline since the survey began.
The index shows a 6.1% drop amid Israeli citizens being viewed as responsible for the Gaza conflict.
For the first time, the Palestinian Authority was included and ranked below Israel.
Generation Z views Israel as a colonial state, fueling a de facto boycott.