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TikTok Trend: Nordic Candy Takes Sweet Spotlight

12/25/2025

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Summary

Story summary

Maddie Langlois frequently encountered Nordic candy on TikTok in 2024, especially from the New York shop BonBon.
BonBon offered a variety of sweets, including tiny strawberry squids and foam skulls.
Other brands, such as Swedish company Bubs and Los Angeles-based Sockerbit, gained popularity on social media.
Most of these candy companies sourced their products from Europe.

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Story summary

Maddie Langlois frequently encountered Nordic candy on TikTok in 2024, especially from the New York shop BonBon.
BonBon offered a variety of sweets, including tiny strawberry squids and foam skulls.
Other brands, such as Swedish company Bubs and Los Angeles-based Sockerbit, gained popularity on social media.
Most of these candy companies sourced their products from Europe.