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Hallmark Unveils 80-Hour Holiday Extravaganza This Season

12/25/2025

Summary

Story summary

Hallmark expanded its holiday programming to 80 hours of original content this season, including 24 movies.
It launched experiential marketing with the Hallmark Christmas Cruise and a Kansas City festival to boost consumer connections.
Since launching Countdown to Christmas in 2009, Hallmark has become a holiday staple, producing about 100 movies annually.
Despite competition from Lifetime and Netflix, Hallmark maintains strong holiday-viewership while emphasizing feel-good narratives and diversification.

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Story summary

Hallmark expanded its holiday programming to 80 hours of original content this season, including 24 movies.
It launched experiential marketing with the Hallmark Christmas Cruise and a Kansas City festival to boost consumer connections.
Since launching Countdown to Christmas in 2009, Hallmark has become a holiday staple, producing about 100 movies annually.
Despite competition from Lifetime and Netflix, Hallmark maintains strong holiday-viewership while emphasizing feel-good narratives and diversification.