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Havaianas Loses £20 Million Amid Controversial Holiday Ad

12/25/2025

41 6 Full Breakdown

Summary

Story summary

The backlash over the holiday ad featuring Fernanda Torres has wiped about £20 million from Havaianas' market value.
Bolsonaro supporters interpreted Fernanda Torres's line about starting 2026 \"with both feet\" as a political jab.
Eduardo Bolsonaro publicly discarded a pair of Havaianas.
Left-leaning responses have included mockery and donation appeals.
Neither Fernanda Torres nor Havaianas has commented on the situation.

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Story summary

The backlash over the holiday ad featuring Fernanda Torres has wiped about £20 million from Havaianas' market value.
Bolsonaro supporters interpreted Fernanda Torres's line about starting 2026 \"with both feet\" as a political jab.
Eduardo Bolsonaro publicly discarded a pair of Havaianas.
Left-leaning responses have included mockery and donation appeals.
Neither Fernanda Torres nor Havaianas has commented on the situation.