Back to today’s briefing

Story perspectives

Shein Opens First Paris Store, Sparks Shopping Frenzy

12/25/2025

27 6 Full Breakdown

Summary

Story summary

Chinese fast-fashion brand Shein opened its first physical store in central Paris in November.
Shoppers browsed items such as a €66.99 leather jacket and a €78.99 puffer coat at the BHV department store.
The BHV department store location reports long lines for fitting rooms.
A saleswoman said Shein plans expansion to address stock shortages.
The Labubu doll from Pop Mart remains popular, with French newspapers publishing guides to find it.

1 of 1

Story summary

Chinese fast-fashion brand Shein opened its first physical store in central Paris in November.
Shoppers browsed items such as a €66.99 leather jacket and a €78.99 puffer coat at the BHV department store.
The BHV department store location reports long lines for fitting rooms.
A saleswoman said Shein plans expansion to address stock shortages.
The Labubu doll from Pop Mart remains popular, with French newspapers publishing guides to find it.