Drooid Logo
Back to story perspectives

Full Breakdown

Smartlet: The Dual-Faced Watch Band Debuts at CES 2026

12/26/2025, 11:28:21 AM

Innovative Concept at CES 2026

At the 2026 Consumer Electronics Show (CES) in Las Vegas, the Paris-based startup Smartlet introduced a unique modular watch strap designed to accommodate both traditional mechanical watches and smartwatches on the same wrist. This innovative product aims to cater to individuals who appreciate the aesthetics of analog timepieces while also seeking the functionality of smartwatches for notifications, fitness tracking, and mobile payments.

Product Features and Compatibility

The Smartlet Band allows users to wear a mechanical watch on the front of their wrist while concealing a smartwatch or fitness tracker underneath. The system is compatible with a variety of major smartwatch brands, including Apple Watch, Samsung Galaxy Watch, Google Pixel Watch, Garmin models, Fitbit Charge devices, and Whoop. Additionally, it supports mechanical watches with lug widths ranging from 18 to 24 mm, accommodating high-end brands such as Omega, Tudor, TAG Heuer, and Rolex. Priced starting at $418, the Smartlet Band does not include the smartwatch or mechanical watch; rather, it focuses on the strap system itself.

Founder’s Vision

David Ohayon, the founder of Smartlet, conceived the idea out of frustration with having to choose between his analog and Apple Watch each day. The Smartlet Band is marketed towards what the company describes as the "modern gentleman," emphasizing luxury watch culture and the ability to transition from a polished executive look to a fitness-oriented style with ease.

Practical Considerations

Despite its innovative design, the Smartlet Band raises practical concerns. The addition of a smartwatch or fitness tracker increases the height of the wrist by 9 to 12 mm, which may lead to discomfort or potential damage to both devices. Critics have noted that the bulkiness of the system could be problematic, especially for those who frequently interact with surfaces like desks and tabletops.

Market Position and Reception

While the Smartlet Band may not appeal to a broad audience due to its niche market and price point, it stands out as a distinctive product at CES 2026. Its combination of luxury and technology has garnered attention, although its practicality remains a subject of debate among potential users.

Official Statements & Responses

Smartlet positions its product as a solution for those who do not want to compromise on style or functionality. The company’s marketing emphasizes the duality of the product, appealing to affluent consumers who value both aesthetics and technology.

Criticism & Opposition

Some industry observers have expressed skepticism regarding the practicality of the Smartlet Band, questioning whether the added bulk and potential for damage outweigh the benefits of having both types of watches on one wrist.

Verbatim Quotes

“Smartlet, in theory, offers the best of both worlds, letting you toggle from fitness nerd to polished executive with the flick of a wrist.” — David Ohayon, Founder of Smartlet.

“And while it may not be the most practical, or budget-friendly solution for most people, Smartlet is one of those highly niche, standout products that had us doing a double take at this year's CES.” — CNET Review.