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Story summary
- Intellectual property (IP) is the leading box-office draw in 2025, eclipsing traditional movie stars.
- Scarlett Johansson and Tom Cruise still attract audiences.
- Films featuring Julia Roberts and Sydney Sweeney flopped.
- Horror films thrived on strong concepts, while the Marvel Cinematic Universe struggled despite star power.
- Films like "A Minecraft Movie" and "Lilo & Stitch" show IP as the main draw.
