The Rise of the We Do Not Care Club: A Feminist Movement for Menopausal Women

The We Do Not Care Club (WDNC), founded by Melani Sanders, has rapidly evolved into a significant online community for menopausal women, amassing 2.2 million followers on Instagram and 1.5 million on TikTok. Sanders initiated the movement on May 13, 2025, during a moment of personal vulnerability, expressing her feelings of isolation and frustration with perimenopause. Her candid videos resonate with women who feel similarly overwhelmed, creating a sense of solidarity and shared experience.

The Guardian

Sanders, who faced challenges related to surgically induced perimenopause, began her journey as a content creator. Initially, she sought to express her struggles humorously, leading to the viral success of her posts. The WDNC addresses the often-minimized symptoms of menopause and the misinformation surrounding it, providing a platform for women to voice their experiences and frustrations.

The Guardian

Melani Sanders, 45, is the driving force behind the WDNC. Her relatable content, characterized by humor and honesty, has attracted a diverse audience. Sanders has appeared on platforms such as The Drew Barrymore Show, further amplifying her message. She emphasizes the importance of community, stating that the support from other women has been a source of strength for her.

The Guardian

The WDNC has shifted the conversation around menopause, transforming it from a taboo topic into one of empowerment and humor. Women report feeling seen and understood, with many starting their own local chapters of the WDNC. This movement not only fosters connection but also encourages women to embrace their experiences without shame.

The Guardian

Sanders reflects on the overwhelming support she has received, stating, “What got me to the point of just embracing it is hearing women saying: ‘I feel seen now. You’re saying the things we want to say.’” This sentiment underscores the WDNC's role in combating the isolation often felt during perimenopause.

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While the WDNC has garnered widespread support, it also highlights the broader issue of medical indifference towards women's health, particularly regarding menopause. Critics argue that the movement, while empowering, must also address the systemic issues that contribute to the stigma and misinformation surrounding menopausal symptoms.

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• “We are putting the world on notice that we simply do not care much any more,” — Melani Sanders, Founder of the We Do Not Care Club

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• “I cried a lot during this time – impostor syndrome. I did not think I was enough. I felt everyone was looking at me to continue this, but I’m in perimenopause, I don’t know what I’m doing from day to day. I don’t even know who I am from day to day!” — Melani Sanders

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• “I have a saying, if our sister’s coochie is dry, then we all have dry coochie,” — Melani Sanders

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• “She started to cry and she said I’ve been following you – I’m going through a divorce right now, I’m in perimenopause and, watching your videos, you’ve given me the strength to keep pushing through.” — Melani Sanders

The Guardian

As the WDNC continues to grow, Sanders is set to release "The Official We Do Not Care Club Handbook," further solidifying the movement's impact. The club aims to expand its reach, encouraging more women to share their stories and foster a supportive community.

The Guardian