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UK Ad-Supported Streaming Surpasses Ad-Free Subscriptions

12/26/2025

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Summary

Story summary

UK streaming subscribers on ad-supported packages surpass ad-free plans for the first time.
Richard Broughton of Ampere Analysis says the change reflects broader acceptance of advertising in streaming, a concept previously rejected by Netflix.
Ad-supported subscriptions are projected to reach 26.5 million, while ad-free subscriptions have fallen to 23.1 million.
The streaming ad market is expected to reach £1.38 billion this year.

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Story summary

UK streaming subscribers on ad-supported packages surpass ad-free plans for the first time.
Richard Broughton of Ampere Analysis says the change reflects broader acceptance of advertising in streaming, a concept previously rejected by Netflix.
Ad-supported subscriptions are projected to reach 26.5 million, while ad-free subscriptions have fallen to 23.1 million.
The streaming ad market is expected to reach £1.38 billion this year.