Story perspectives

Tech Giants Vie for Sponsorship of Spring Festival Gala

12/26/2025

Summary

Story summary

ByteDance, Tencent, and Alibaba are in talks with state broadcaster CCTV to sponsor the Spring Festival Gala.
ByteDance's Volcano Engine is the gala's exclusive AI cloud partner, and ByteDance's Doubao chatbot aims to introduce new features during the broadcast.
ByteDance's demand for exclusive AI-related terms complicates negotiations and may exclude rivals.
The gala is known for driving product adoption, with past performances featuring humanoid robots from Unitree Robotics.

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Story summary

ByteDance, Tencent, and Alibaba are in talks with state broadcaster CCTV to sponsor the Spring Festival Gala.
ByteDance's Volcano Engine is the gala's exclusive AI cloud partner, and ByteDance's Doubao chatbot aims to introduce new features during the broadcast.
ByteDance's demand for exclusive AI-related terms complicates negotiations and may exclude rivals.
The gala is known for driving product adoption, with past performances featuring humanoid robots from Unitree Robotics.