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2026: Europe Set to Launch AI Shopping Agents

12/27/2025

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Story summary
  • In 2026, Europe will introduce AI shopping agents that handle orders and payments.
  • Pascal Beij of Unzer predicts pilot programs will launch in 2025.
  • Sixty percent of consumers are open to AI assistance, but only nine percent trust AI to manage purchases.
  • Visa executive Czekalla emphasizes security measures to prevent fraud.
  • Analysts project AI agents could capture 20-30% of retail within three to five years, with consumers retaining final approval.