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AI Influencer Gigi Disrupts $250 Billion Social Media Landscape

12/27/2025

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Summary

Story summary

Gigi, an AI character created by Simone Mckenzie, is reshaping social media.
Gigi generates videos quickly and attracts millions of views, earning money through TikTok's creator fund.
The trend, dubbed "AI slop," challenges traditional influencers like Kaaviya Sambasivam.
Experts say AI creators can produce content faster and cheaper, potentially disrupting the influencer economy, with the industry valued at over $250 billion.

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Story summary

Gigi, an AI character created by Simone Mckenzie, is reshaping social media.
Gigi generates videos quickly and attracts millions of views, earning money through TikTok's creator fund.
The trend, dubbed "AI slop," challenges traditional influencers like Kaaviya Sambasivam.
Experts say AI creators can produce content faster and cheaper, potentially disrupting the influencer economy, with the industry valued at over $250 billion.