Full Breakdown
Controversy Surrounds "Jesus is Palestinian" Billboard in Times Square
12/27/2025, 7:58:29 AM
Billboard Sparks Debate During Holiday Season
A digital billboard proclaiming "Jesus is Palestinian" has generated significant controversy in Times Square, New York City, during the Christmas season. Funded by the American-Arab Anti-Discrimination Committee (ADC), the billboard features the provocative statement in bold black letters against a green background, accompanied by a separate panel wishing passersby a "Merry Christmas." The ADC aims to raise awareness about the ongoing conflict in Gaza and highlight the cultural and historical significance of Jesus' birthplace in Bethlehem, located in the Palestinian territories.
Reactions from the Public
The billboard has drawn mixed reactions from tourists and locals. Many visitors described the message as "divisive" and "inflammatory," particularly given its placement during a time traditionally associated with peace and unity. British tourists expressed concerns that the message could be seen as offensive, with one visitor stating, "It's probably not a good time in the world to have that up." Others argued that Jesus is a universal figure and does not need to be assigned a specific national identity, emphasizing that such claims could alienate people during the holiday season.
Conversely, some individuals supported the ADC's message, viewing it as an important conversation starter. Adeb Ayoub, the ADC's National Executive Director, defended the campaign, asserting that it aims to foster dialogue and address the marginalization of Arab and Muslim voices in the United States. He stated, "If people wanna go back and forth and debate it, then great, the billboard sparked debate."
Official Statements & Responses
The ADC has been renting advertising space in Times Square since early 2025, rotating messages weekly to engage the public. Ayoub explained that the holiday season was chosen for its high foot traffic, making it an opportune time to promote visibility for Arab and Muslim perspectives. He maintained that the billboard was not intended to deny Jesus' Jewish heritage but rather to invite diverse interpretations of his identity.
Criticism & Opposition
Critics of the billboard have pointed out historical inaccuracies, noting that Jesus was born in Judea, a region under Roman rule at the time, and that the term "Palestine" was not used until centuries later. Some social media users labeled the display as "political branding," arguing that it imposes modern terminology on ancient history. The Campaign Against Antisemitism has also criticized the billboard, emphasizing the importance of accurately representing Jesus' Jewish identity.
What's Next
Following the backlash, the ADC replaced the "Jesus is Palestinian" message with a new billboard quoting former U.S. President Ronald Reagan: "Jesus would say: 'tear down that wall,'" referencing both the Berlin Wall and the Israeli security barrier. Ayoub confirmed that additional messages are planned for New Year's Eve, indicating the ADC's intention to maintain a provocative presence in Times Square.
This incident highlights the complexities of intertwining religious identity with contemporary political issues, particularly during a season meant for celebration and reflection.
