Story perspectives

Rejecting Imperfect Produce Fuels Massive Food Waste Crisis

12/27/2025

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Summary

Story summary

In Monticello, Florida, Kim Jones of Florida Georgia Citrus says stores reject imperfect produce, fueling waste.
His farm produces about 7 million pounds annually, with a large unsellable share.
ReFED notes U.S. grocery stores discard over 20 billion pounds yearly, valued above $17 billion.
Abhi Ramesh founded Misfits Market to sell rejected fruit online, saving 200 million pounds.
Jones supports waste-prevention initiatives and says even rejected fruit can be flavorful.

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Story summary

In Monticello, Florida, Kim Jones of Florida Georgia Citrus says stores reject imperfect produce, fueling waste.
His farm produces about 7 million pounds annually, with a large unsellable share.
ReFED notes U.S. grocery stores discard over 20 billion pounds yearly, valued above $17 billion.
Abhi Ramesh founded Misfits Market to sell rejected fruit online, saving 200 million pounds.
Jones supports waste-prevention initiatives and says even rejected fruit can be flavorful.