Drooid Logo
Back to story perspectives

Full Breakdown

Costa Blanca Named Europe's Cheapest Holiday Destination for 2026

12/27/2025, 10:10:29 PM

Overview of the Core Event

Costa Blanca, a region along Spain's Mediterranean coastline, has been identified as the most affordable holiday destination in Europe for summer 2026. According to research conducted by Which?, the average cost for a seven-night package holiday in Costa Blanca is £864 per person.

Key Details of Costa Blanca's Appeal

The affordability of Costa Blanca is significantly attributed to its popular seaside resort, Benidorm, often referred to as the "New York of the Mediterranean" or the "Spanish Las Vegas." Benidorm features expansive golden sand beaches, vibrant nightlife, and a variety of entertainment options, making it a favored choice for budget travelers. The research indicates that holiday packages in Benidorm can start as low as £535 per person for a week’s self-catering stay at the two-star Playamar apartments. Additionally, an all-inclusive option at the four-star Flamingo Beach Resort is available for £886 per person, which includes amenities such as three outdoor pools.

Beyond Benidorm, Costa Blanca offers quieter locales like the picturesque hilltop town of Altea, known for its stunning Mediterranean views. A luxurious stay at the five-star SH Villa Gadea in Altea is priced at £1,033 per person for a room-only option.

Comparative Analysis of Holiday Destinations

Costa Blanca stands out as the only destination in Which?'s research with an average package cost below £900 for a week in August. The second most affordable destination is Tuscany, Italy, with an average cost of £929 per person for a week-long stay, followed by the Agadir coast in Morocco at £946 per person. The report highlights that six of the top ten cheapest holiday destinations for 2026 are located in Spain, including Tenerife, Fuerteventura, and Gran Canaria. Other notable mentions include Zante in Greece, which is recognized for its clear waters and lively atmosphere.

Official Statements & Responses

Which? emphasized the significance of Costa Blanca's affordability, noting that it provides a variety of options for travelers seeking budget-friendly vacations. The organization’s findings indicate a growing trend of travelers prioritizing cost-effective holiday choices, particularly in popular regions like Spain.

Criticism & Opposition

While the findings from Which? present Costa Blanca as a budget-friendly option, some critics argue that the focus on affordability may overlook the potential overcrowding and commercialization of popular tourist spots like Benidorm. Concerns have been raised about the environmental impact and sustainability of mass tourism in these areas.

Conflicting Reports & Gaps

There are no significant conflicting reports regarding the affordability of Costa Blanca as a holiday destination. However, the report does not provide detailed insights into the quality of services or experiences available at these budget-friendly accommodations, which could influence traveler decisions.

Verbatim Quotes

“found that Benidorm offered some of the cheapest holidays from £535 per person for a week’s self-catering at the two-star Playamar apartments.” — Which? Research Team

“, six of the top ten cheapest holiday destinations for 2026 are located in Spain, with Tenerife, Fuerteventura, and Gran Canaria among them.” — Which? Research Team

“Benidorm is undeniably appealing with its sprawling golden sand beaches and turquoise waters, while its cheap drinks, lively nightlife, family entertainment and towering buildings only add to its unique allure.” — Which? Research Team

This comprehensive overview highlights Costa Blanca's position as a leading budget destination, reflecting current travel trends and preferences for the upcoming summer season.