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Story perspectives

Grey Pound: Over-50s Shaping New Investment Landscape

12/28/2025

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Story summary
  • UK investors expect the Grey Pound or Silver Spenders, over-50s, to create new investment opportunities.
  • This demographic is gaining control over assets, with many having paid off mortgages and disposable income.
  • Dan Coatsworth of AJ Bell says those still working and retirees are increasingly influential in the consumer market.
  • He noted they seek to protect wealth from taxation and obtain financial advice on investments and planning.