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K-pop Sales Plummet 19.5%, Industry Faces Creative Crisis

12/28/2025

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Story summary
  • K-pop album sales fell 19.5% in 2024, the first decline in a decade.
  • Concert revenues are rising as agencies focus on dedicated fans.
  • Cinema admissions have dropped 45% since 2019, reducing local film releases.
  • Experts warn that the industry's creative foundations are weakening as American studios draw on Korean cultural elements.
  • Critics warn expansion could undermine domestic infrastructure and authenticity, despite the government's five-year plan to enhance global outreach.