Story perspectives

Democrats Revamp Strategy to Combat Republican Media Dominance

12/28/2025

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Summary

Story summary

In 2024, Democrats faced electoral losses and shifted their digital strategy to counter the right's media dominance.
They increased presence on TikTok and expanded podcasting, led by Rep. Ro Khanna (D-CA) and Gov. Gavin Newsom (D-Calif.).
A new progressive media ecosystem is emerging, supported by grassroots funding, to counter conservative outlets.
Republicans retain a media advantage after years of investment, which has led Democrats to refine messaging and broaden outreach.

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Story summary

In 2024, Democrats faced electoral losses and shifted their digital strategy to counter the right's media dominance.
They increased presence on TikTok and expanded podcasting, led by Rep. Ro Khanna (D-CA) and Gov. Gavin Newsom (D-Calif.).
A new progressive media ecosystem is emerging, supported by grassroots funding, to counter conservative outlets.
Republicans retain a media advantage after years of investment, which has led Democrats to refine messaging and broaden outreach.