Back to today’s briefing

Story perspectives

Ex-Auto Exec Launches Alma: Game-Changing Wireless Charger

12/29/2025

43 7 Full Breakdown

Summary

Story summary

Laura Schwab, a former automotive executive, launched Addition to develop innovative smartphone accessories.
Her first product Alma is a MagSafe-compatible wireless charger priced at $85.
Alma provides 6-8 hours of battery life after one hour of charging.
She plans to expand her product line and move manufacturing to the United States.

1 of 1

Story summary

Laura Schwab, a former automotive executive, launched Addition to develop innovative smartphone accessories.
Her first product Alma is a MagSafe-compatible wireless charger priced at $85.
Alma provides 6-8 hours of battery life after one hour of charging.
She plans to expand her product line and move manufacturing to the United States.