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China Proposes Landmark Regulations on AI Chatbots to Prevent Emotional Manipulation

12/30/2025, 4:01:05 AM

Overview of Proposed Regulations

On December 29, 2025, China’s Cyberspace Administration unveiled draft regulations aimed at restricting artificial intelligence-powered chatbots from emotionally manipulating users in ways that could lead to suicide, self-harm, or violence. This initiative marks a significant regulatory step, potentially establishing the strictest policy worldwide concerning AI with human-like characteristics. The public comment period for these proposals will conclude on January 25, 2026.

Key Features of the Regulations

The proposed rules would apply to any AI products or services available to the public in China that simulate human interaction through text, images, audio, or video. Notably, the regulations mandate that human intervention is required whenever suicide is mentioned in conversations with chatbots. Additionally, both minor and elderly users must provide guardian contact information upon registration, ensuring guardians are notified if discussions of self-harm arise.

The regulations explicitly prohibit chatbots from generating content that encourages suicide, self-harm, or violence. Furthermore, they aim to prevent emotional manipulation by banning misleading practices, such as making false promises or creating "emotional traps" that could lead users to make unreasonable decisions. Other prohibitions include promoting obscenity, gambling, or instigating criminal behavior.

Context and Rationale

The draft regulations come in response to growing concerns about the potential harms associated with AI companions. In 2025, researchers highlighted issues such as the promotion of self-harm, violence, and misinformation by chatbots. The increasing prevalence of AI companions has raised alarms among mental health professionals, with some linking chatbot usage to psychosis. The most popular chatbot globally, ChatGPT, has faced lawsuits related to outputs connected to child suicide and murder-suicide incidents.

Winston Ma, an adjunct professor at NYU School of Law, noted that these proposed regulations represent a shift from previous generative AI regulations in China, emphasizing emotional safety alongside content safety.

Criticism and Opposition

While the regulations aim to protect users, critics argue that the measures may stifle innovation in the AI sector. Concerns have been raised about the feasibility of implementing such stringent rules and the potential for overreach in regulating AI interactions. The balance between safeguarding users and fostering technological advancement remains a contentious point among stakeholders.

Official Statements

The Cyberspace Administration stated that the proposed rules are intended to address the "extreme threats" posed by AI companions, reflecting a growing awareness of the psychological impacts of these technologies. The administration emphasized the need for regulations that ensure user safety while promoting responsible AI development.

What's Next

As the public comment period approaches its end on January 25, 2026, stakeholders, including tech companies and mental health advocates, are expected to provide feedback on the draft regulations. The finalization of these rules could set a precedent for AI regulation globally, influencing how other countries approach the emotional safety of AI technologies.