Story perspectives

Apotek Hjärtat's 'Friendcare' Initiative Fights Loneliness

12/30/2025

Summary

Story summary

Apotek Hjärtat launched a pilot "friendcare" scheme granting employees paid time off to strengthen friendships.
Participants, including Yasmine Lindberg, receive 15 minutes weekly to connect with friends and 1,000 kronor for activities.
Health Minister Jakob Forssmed supports the initiative, citing loneliness as a public health concern linked to illnesses.
Initial surveys show increased life satisfaction among participants.
The project forms part of a broader government strategy to fight loneliness.

1 of 1

Story summary

Apotek Hjärtat launched a pilot "friendcare" scheme granting employees paid time off to strengthen friendships.
Participants, including Yasmine Lindberg, receive 15 minutes weekly to connect with friends and 1,000 kronor for activities.
Health Minister Jakob Forssmed supports the initiative, citing loneliness as a public health concern linked to illnesses.
Initial surveys show increased life satisfaction among participants.
The project forms part of a broader government strategy to fight loneliness.